A primary service component of NorthView Research Group is working with our clients on determining the critical strategic implications of the research findings and developing comprehensive plans to best position the organization to take advantage of opportunities.  Our company philosophy is that marketing research is only a means to an end, and that the full value of our expertise is realized when we work with our clients after the research to determine the best tactics and strategy to accomplish their overall objectives.

This strategic marketing planning typically will take the form of meetings, written reports and presentations within a vetting process that works to sort out the strategic options and determine the best direction for our client’s organization.  At the end of this planning process we have the strategy defined and refined to the point that the marketing, sales and other operational departments know precisely the organization’s strategic direction and their role within it.