We conduct the three primary methods of surveying – telephone, mail and web-based, online surveys – as well as in-person interviews and telephone/web survey combination surveys.
The audiences we survey include:
- General population
- Targeted business decision makers/buyers – B-to-B
- Targeted consumer buyers, specific demographics – B-to-C
- “C-level” executives/other “difficult audiences
- Client company employees
The table outlines the benefits and drawbacks of the telephone surveys, mail and web surveys, telephone/web combination, and in-person interviewing such as mall intercepts or door-to-door interviews. Typically, a given project’s particular requirements will tell us which method is most appropriate.
Typically, a given project’s particular requirements will tell us which method is most appropriate.
|Element||Telephone||Regular mail||Web||Phone/Web Combination||In-person*|
|Ability to handle complex questions||Good||Fair||Fair||Good||Excellent|
|Ability to collect large amount of data per respondent – to “go in-depth”||Good||Fair||Good||Good||Good|
|Full disclosure on "sensitive" issues questions||Fair||Good||Good||Fair||Fair|
|Degree of sample control||Good||Fair||Good||Good||Excellent|
|Response rate/Non-response bias||Good||Fair||Fair||Good||Fair|
|Ability to use visuals||Poor||Excellent||Excellent||Excellent||Excellent|
|Ease of set up/Preparation time & effort||Fair||Poor||Excellent||Fair||Fair|
* “In-person”, in this case, refers to quantitative types of personal interviews, like door-to-door and intercept interviews, and not to qualitative methods like focus groups and one-on-one depth interviews in which relatively small numbers (i.e., <100) are researched.