By conducting research during the creative development process, we work with our clients to ensure that the advertising campaign will clearly define who they are and what are their key benefits to their audiences.
Advertising Research
Advertising Research
By conducting brand positioning/competitive analysis research, you can determine where your brand stands relative to competitors on key drivers, and then re-position the brand accordingly.
Positioning & Competitive Analysis
Positioning & Competitive Analysis
Market Assessments
Market Assessments
Conducting preliminary research to determine market needs and competitive positioning prior to committing organizational resources to product development are critical in ensuring that your organization is deploying R&D and marketing resources wisely, to high-ROI opportunities.
Brand Research
Brand Research
Brand research is a core area of expertise of NorthView Research Group. We have carried out dozens of brand identity development and brand tracking studies, and provided strategic recommendations for implementing the key findings to top management for the past 20 years.
Customer satisfaction and loyalty is the single most important metric for an organization to monitor and manage, due to its strong and direct effect on organizations’ bottom lines.
Customer Satisfaction
Customer Satisfaction
Product Testing
Product Testing
The investment into new product development can be large, so it makes sense to make sure, first, that the general concept itself is something the target market would be interested in and that, two, the specific features and capabilities of the developed product are in the form that the market would like to see.
Welcome to NorthView Research Group
We are a market research firm dedicated to providing our clients with the timely, accurate and insightful market information and recommendations they need to make confident business decisions.
Our work is the product of many years of experience in market research and branding, a constant focus on the needs of our clients, and a commitment to exceeding expectations.
NorthView Research Group and our team of experts has helped hundreds of organizations with our research and guidance to identify new market opportunities, develop successful products, create compelling advertising, increase customer loyalty, gain market share, and build strong brands.
Thanks for visiting us. We look forward to talking with you about how we can help you and your organization.